On Friday I was invited to attend The Box Boutique event, introducing US designer Ruthie Davis, favourite of Beyonce, J-Lo and Lady Gaga. Stylish trendy guests enjoyed Bellini cocktails and canapes provided by MAP Hospitality as well as DJ Music.
The Box Boutique is London’s premier luxury destination for the discerning shopper. The store oozes over-the-top sophistication through adventurous interior design. Neon colour pops, eccentric British fixtures, and neo-baroque touches combine to create a unique and playful shopping environment. Striking yet welcoming, the space has been designed as a haven for the weary west-end shopper, and showcases a dazzling display of shoes and accessories from some of the world’s most exciting and undiscovered design talents.
Challenging convention, Ruthie Davis rewrites the rules governing modern elegance and glamour – luxurious yet wearable, feminine but unfussy, modern but never cold, her footwear designs skillfully manage a combination of refinement and sensuality. As a New York City resident and Creative Director and President of her eponymous label, she understands how to design shoes modern women covet.