Many brands are doing partnerships to bring to their customers amazing experiences, to give that little extra… Starbucks is not an exception. It’s the company known not just for passion for delicious strong coffee which helps to wake up in the morning but also for passion for amazing music. What would coffehouse would be without great music? Paul McCartney and Ray Charles are probably most famous artists who released their albums with Starbucks. Couple years later Starbucks announced partnership with Itunes.
The newest Starbucks partnership is with MTV. They give to the customers chance to win VIP backstage festival experience with MTV News. Not only will three winners receive three-day VIP tickets to this year’s Wireless festival in London for them and a guest, but they’ll get two nights’ accommodation in a four-star hotel, breakfast, and the chance to go backstage at the festival with MTV News. To enter, all you have to do is take a picture of yourself sipping a Starbucks Frappuccino®, and upload your Sip Face to Starbucks gallery on Facebook.
Well, I’m giving you couple examples and wish success 🙂